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[Remote] Marketing Manager, Engagement & Retention (Lifecycle Marketing)
Note: The job is a remote job and is open to candidates in USA. Cents is a New York-based technology company focused on transforming the laundry industry through a comprehensive SaaS platform. The Marketing Manager, Engagement & Retention will implement and optimize marketing campaigns aimed at driving operator engagement and business growth, while collaborating cross-functionally to enhance the operator journey. Responsibilities • Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing • Collaborate with product marketing, content, and design teams to create nurture campaigns • Partner with product marketing and demand generation to optimize targeting and messaging • Own end-to-end lifecycle campaign programs from conception through execution • Map the complete operator journey and identify drop-offs, gaps, and improvement areas • Execute comprehensive quarterly A/B testing plans to improve the customer journey • Optimize onboarding flows, automations, and cross-channel touchpoints • Analyze campaign performance and suggest strategic adjustments to maximize impact • Own social media strategy and execution as part of broader go-to-market initiatives • Develop social media campaigns supporting lifecycle marketing objectives • Identify growth opportunities based on market trends and operator behavior • Lead planning and execution of key marketing initiatives across multiple teams • Work with Product, Customer Success, Sales, and Operations for integrated campaign execution • Analyze data to maximize email performance for acquisition, conversion, & growth • Proof and QA campaigns to ensure error-free execution and ideal user experience • Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA) • Stay updated on B2B SaaS marketing trends and best practices • Identify opportunities to optimize operator experience and drive business growth Skills • 3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS • Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization • Multi-channel marketing experience including email, social media, and on-site optimization • Proven ability owning campaign programs from conception through execution • HubSpot expertise strongly preferred - marketing automation, workflows, and reporting • Experience with Iterable, Marketo, Figma, Asana, bolthires Workspace, analytics platforms • Understanding of lifecycle metrics: engagement rates, retention, churn, expansion • Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA) • Excellent data analysis skills and ability to interpret metrics and adjust strategies • Strong project management skills managing complex campaigns across teams • Creative and strategic thinker with ability to innovate for small business audiences • Outstanding communication and collaboration skills • Extremely detail-oriented with understanding of campaign component impact • Experimental and growth mindset with data-driven approach • Copywriting skills • HTML/CSS knowledge • High-growth SaaS startup experience • B2B marketing or go-to-market strategy background serving small business customers • Account-based marketing (ABM) experience and strategy development • Social media marketing and go-to-market campaign development experience • Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization • Familiarity with vertical SaaS business models and customer success strategies • Passion for Cents' mission and commitment to empowering small business owners Benefits • Competitive salary • Equity • Unlimited PTO and paid holidays • Remote-first with offices in New York City and San Francisco • Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability • 401(k) • Work-from-home and commuter benefits • Laundry allowance to support our customers’ businesses • Comprehensive training, learning, and development programming • Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more! Company Overview • Cents provides an all-in-one management system for laundromats and dry cleaners. It was founded in 2019, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is Apply tot his job Apply tot his job Apply tot his job Apply tot his job Apply To this Job
