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Media Planner, Digital Media Solutions (Remote)
About the position
IQVIA is a leading global provider of research and development, commercial solutions, and technology-enabled services to the life sciences industry. We help customers accelerate innovation and improve patient outcomes by combining deep scientific expertise with advanced data assets, transformative technology, and integrated services. IQVIA Digital builds on this foundation to deliver omnichannel engagement strategies powered by privacy-optimized data, advanced analytics, and scalable technology, enabling pharmaceutical companies to connect with healthcare professionals and patients in meaningful, measurable ways. Role Summary: The Strategic Response team within IQVIA Digital is dedicated to aligning our value proposition across our suite of services and empowering our healthcare clients to create more effective and efficient digital engagements for both consumers and healthcare professionals. As a centralized function, our team collaborates with partners- both internal and external- to deliver strategic and thoughtful responses for inbound Requests for Proposals (RFPs) and support our go-to-market (GTM) teams in driving client success. As a Media Planner on the Strategic Response team , you will play a crucial role in enhancing the strategic value of our client responses. This value will be derived by adding data-driven insights into both overall healthcare trends and specific therapeutic category information as well as applying your expertise to the nuances of media planning and buying. Your responsibilities will include collaborating with sales teams to identify client opportunities, developing and curating media plans recommendations in response to these requests, and providing the strategic guidance needed for media activation in the healthcare communications industry.
Responsibilities
- Develop and manage inbound Request for Proposals (RFPs), creating tailored media plan recommendations aligned with client objectives.
- Design and maintain PowerPoint templates that clearly communicate IQVIA's capabilities and recommended strategies.
- Lead RFP walkthrough presentations, coordinating with internal stakeholders and facilitating client engagements to ensure alignment and clarity.
- Provide proactive, consultative strategic guidance to the Sales and Operations teams, recommending optimal tactics to exceed client performance targets.
- Refine and enhance internal processes to improve communication flow, operational efficiency, and client experience pre- and post-sale.
- Collaborate closely with Client Services to stay informed on industry trends and evaluate the effectiveness of implemented tactics through performance analysis.
- Contribute to sales analytics and reporting with a focus on win/loss ratios, hit and strike rates, and pipeline metrics.
- Oversee and provide guidance to offshore media planning resources based in the Philippines, including QA of media plan deliverables prior to client submission.
- Serve as a central point of expertise for media planning and audience activation, helping expand the Strategic Response Team’s remit beyond Agency Sales support.
Requirements
- To be eligible for this position, you must reside in the same country where the job is located.
- Bachelor’s degree preferred.
- Prior experience working in the healthcare, pharmaceutical, or life sciences industry required.
- Minimum of 3 years working in a media planning capacity.
- Proven expertise in developing strategic media plans tailored to diverse client objectives and market conditions.
- Strong proficiency in MS Excel and MS PP, designing informative and visually appealing PowerPoint presentations.
- Demonstrated leadership skills, with experience guiding internal teams and leading client-facing presentations.
- Advanced consultative abilities, providing strategic recommendations to enhance client outcomes and operational efficiency.
- Excellent written and verbal communication skills, facilitating clear and effective interactions across various organizational levels and with clients.
- Analytical acumen in monitoring industry trends and evaluating tactic performance, ensuring data-driven decision making.
- In-depth knowledge of sales analytics, with a focus on interpreting key performance indicators to drive business growth.
Nice-to-haves
- Salesforce experience preferred.
