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App Marketing Specialist – User Acquisition
Job Description:
- Collaborate with and support the Account Success team to understand client goals and KPIs
- Help with Media Optimization and drive goal attainment
- Understand client needs and translate them into actionable keyword research and recommendations
- Continuously improve App store rankings and conversion rates
- Implementing high-quality ASO localization strategies in the AppStore
- Monitor and report on keyword rankings and ASO progress
- Advise clients on marketing strategies and identify areas for testing and growth
- Work with mobile growth stack platforms and ASO Tools (Apptweak, Mobile Action)
- Running A/B tests on store assets (keywords, titles, screenshots, description)
- Stay up-to-date with digital technologies developments and the mobile marketing community
- Participate in the agency knowledge and process development - if you have an idea how we can do things more effectively, we want to hear it!
Requirements:
- 1+ years working with Paid Media
- 1+ years working with SEO or ASO tools
- 1+ years in a client-facing/ stakeholder management role
- Excellent verbal and written English language skills
- Strong reporting and data analysis skills with the ability to translate into actionable business insights for a variety of audiences
- Strong analytical skills and proven experience analyzing data in Excel/Google Sheets
- Strong project management and team communication skills
- Self-starter and keen to take ownership and adapt to or drive change
- Nice to have: Hands-on experience with paid media management tools (Apple Search Ads, Facebook Ads, Google Ads)
- Familiarity with MMPs and in-app analytics tools (Appsflyer, Adjust, Firebase, Mixpanel, Amplitude)
- Familiarity with project management and communication tools (Asana, Slack)
- Degree in business, Marketing, Advertising or relevant field
Benefits:
- Real career growth - start-ups mean things change frequently including new roles and opportunities to advance and lead
- Competitive compensation - not just the basics but also stock options and quarterly performance bonuses. We take care of our people
- Dynamic industry - mobile is rapidly changing which means constant learning and brushing elbows with all kinds of people and businesses
- Flat culture - we care about our people being empowered to share ideas and build the future. Decide and do, that’s our credo.
- Work where you want - whether from home, coffee shop, the beach or our lovely office in Vancouver’s Gastown district
- Unlimited Paid Time off (PTO) and sick time - use the time you need to rest and recharge
- Professional development - we invest in our teams to boost their industry and professional knowledge. This includes webinars, media, workshops and even worldwide travel opportunities to the best conferences (when they are happening again)!
- Health and Wellness - flexible health benefits to take care of yourself and those you care about